Attract Connect Stay Launchpad Program
PROGRAM DATES
Week beginning Tue 30 July - Thu 4 Oct
From 1st Oct 24 to 12th March 25 with a break over Dec & Jan
21st May to 13th August 25 with a break in July
Are you struggling to find and keep skilled workers for your rural business?
Our Attract Connect Stay Launchpad Program is here to change that!
This workforce strengthening program is led by distinguished expert Dr. Cath Cosgrave, Australia’s leading rural skilled workforce strengthening specialist.
By joining this program, you’ll dive deep into the Attract Connect Stay Framework, gaining valuable skills to craft tailored strategies for your unique rural service and local community.
Reform Your Workforce Strategy
Designed Exclusively for Businesses in Rural Settings
Attracting and retaining skilled workers is challenging, but especially difficult in rural and regional areas. Whether you’re in healthcare, legal, education, IT retail, manufacturing or agriculture, the struggle to attract and retain the right talent from out of region is a common obstacle.
If you’re a business owner, senior executive, team leader or human resource manager responsible for recruiting and managing skilled workers or professionals in your rural based organisation, then our Attract Connect Stay Launchpad Program is your path to success.
Next Program starts 1st Oct 2024 – apply now to secure your place – limited places!
Enrol in our Attract Connect Stay Launchpad Program Today and Unlock Over $16,200 in VALUE!
EARLY BIRD SPECIAL - SAVE $100 when you apply before the 23rd Sep 2024
Implement our proven, evidence-based Framework
Working with rural businesses, Dr Cosgrave has identified the five pillars necessary to successfully implement the Framework:
This program is based on over 12 years of Dr. Cosgrave’s rural skilled workforce research. Dr Cosgrave’s expertise, particularly in attracting and retaining rural-based healthcare professionals, has also been successfully applied in other industries, ensuring that the peer-reviewed Attract Connect Stay Framework is adaptable to your businesses’ specific needs.
By joining this program, you’ll develop a practical understanding of these five pillars and learn the skills needed to craft tailored strategies to implement the Framework for your unique organisation and rural community.
1. Attract: Attracting a strong pool of ideal candidates
Learn to build a strong Employer Branding Strategy including developing a compelling Employer Value Proposition that attract top talent. Discover hoe to offer targeted incentives, understand the changes in key employee needs today and address them, and tailor recruitment for hard-to-fill roles. This approach will help you draw in and retain best candidates for your organisation.
2. Recruit: Recruiting the best fit candidate.
Learn to create a recruitment strategy that not only targets qualified candidates but also ensures they’re a perfect fit for your organisation and rural community. You’ll learn to create an Ideal Candidate Profile for each vacancy, craft clear job descriptions, and design job ads that resonate. You’ll master a selection process that aligns candidates with your values, ensuring they thrive and stay long-term.
3. Settle & Connect (Organisation): Settling and connecting new employee into the organisation
Create a seamless onboarding experience that helps new employees settle in quickly and comfortably within your organisation. This pillar covers strategies for ensuring that new staff feel supported, valued, and motivated from day one, laying the groundwork for long-term retention.
4. Settle & Connect (Community): Settling and connecting new employee into the local community
We now go beyond the workplace to introduce what support and when new employees and their families needto successfully integrate into a new rural community. This pillar introduces our successful Community Connector Program, which facilitates social connections, provides tailored settlement support, and creates a welcoming environment. We’ll explore the program’s impact and undertake the first module Ready, to help you assess the need for and potential the program may have for your rural community.
5. Stay: New employee provided support fostering greater desire to stay
We will present long-term retention strategies that focus on both professional development and personal well-being. This pillar covers how to keep your employees engaged, satisfied, and committed to your organisation, ensuring that they see a future with you and within your community.
We're here to help you ...
Craft Targeted Recruitment Campaigns
Develop compelling campaigns to attract the perfect candidates for your roles.
Refine Your Selection Process
Design interviews that match the job requirements and help determine if a candidate is a good fit for both your team’s and organisation’s values. If the candidate isn’t from the area, we also help you make sure they match with the local community.
Enhance Onboarding Experience
Cultivate a welcoming onboarding process that helps new employees settle in smoothly, ensuring they feel safe, supported, and motivated to stay and develop their skills.
Strengthen Employee Retention
Implement strategies based on the Attract Connect Stay Framework, focusing on enhancing both professional and personal satisfaction, ensuring employees are motivated and engaged for long-term success.
What Rural Business Leaders Like You Say...
Helping us become a top employer of choice
Thanks to the expertise of Dr. Cath Cosgrave, Echuca Regional Health (ERH) has gained valuable knowledge on how to effectively attract, recruit, and retain. With a focus on strengthening workforce culture & monitoring retention-influencing factors, Cath’s strategies will help position ERH to be a top employer of choice, where employees are fully supported in their career aspirations and enthusiastic about being a part of the community.
CYNTHIA ROBINS
EXECUTIVE DIRECTOR OF COMMUNITY SERVICES AT ECHUCA REGIONAL HEALTH
An approach that effectively addresses rural skills shortages
Dr. Cath Cosgrave’s extensive knowledge, expertise, and ground-breaking research have been invaluable to numerous workforce strengthening projects in Greater Shepparton. Her unwavering focus on the health sector workforce has led to a comprehensive whole-community approach that effectively addresses skills shortages and associated challenges.
FIONA LE GLASSICK
GENERAL MANAGER, GREATERSHEPPARTON CITY COUNCIL
Revolutionising Recruitment with Attract Connect Stay
At Western District Health Service, the Attract Connect Stay Framework has been revolutionary in the way that we do our recruitment. Not only have we gone back and revised all of our recruitment processes, step-by-step, starting from our ideal candidate profiles through to revising our position descriptions, which then feeds into our advertising. Everything that we do has changed for the better. We couldn’t have done it without the help of the Attract Connect Stay team guiding us along the way.
TROY COX
PEOPLE & CULTURE MANAGER, WESTERN DISTRICT HEALTH SERVICE
Attract Connect Stay Launchpad Program
The Only Workforce Strengthening Program For Rural Businesses needing to to attract and retain skilled workers and professionals from out of region.
This program is designed to tackle the challenge of shortages of skilled workers in rural settings and to foster strong, sustainable businesses and services in rural communities.
This program will empower you with the confidence to effectively attract and retain skilled workers or professionals for your rural business.
Wondering if This Program is for You?
Ask Yourself the Following Questions…
Am I struggling to find the right-fit candidates for my business or my team?
It’s frustrating when you put out ads, but the results aren’t what you hoped for. You sense there’s something missing – something that’s not quite clicking – when it comes to attracting skilled workers or professionals to join your organisation.
Are my staff burning out due to constant employee shortages?
We understand how tough it is when your team is stretched thin. Your staff’s well-being matters, and you worry that the exhaustion might push them to leave. Extra shifts and running services with too few hands can lead to burnout and dissatisfaction.
Am I losing hope of ever being fully staffed?
We get it… It’s disheartening when it feels like you’re stuck in a cycle of unrewarding recruitment with no end in sight. The thought of always scrambling to fill positions, without the chance to enhance your services, can be discouraging.
Is Staff Turnover Impacting Your Team's Morale and Efficiency?
High turnover can create a ripple effect, impacting team morale and operational efficiency. If you’re noticing a pattern of valuable employees leaving, it’s time to ask why. Is it the work environment, lack of growth opportunities, or something else? Is it something you can address or not ? Understanding the root causes of turnover is crucial for creating a more stable and satisfied workforce.
Our workforce strengthening program for rural business is the answer you’ve been looking for and need!
Enjoy Comprehensive Support in 3 Key Areas
Our Tailored Approach to Empowering Your Workforce
1. Confidence & Credibility
Receive personalised support and training from Dr Cosgrave to feel confident about using people-centred human resources practices.
2. Workbooks & Resources
Access to Webinars, an online program and easy-to-use workbooks and resources that break down the Attract Connect Stay Framework. Follow step-by-step guides to create workforce strengthening strategies that fit your organisation and the community you live in.
3. Attracting & Retaining
Discover how to identify your ideal team members. Learn how to find, hire, and create a supportive environment that makes employees want to stay, all with the help of the Attract Connect Stay Framework.
Here’s What’s In Store When You Join
Unlock the Attract Connect Stay Launchpad Program's Benefits!
A four month online program led by Dr Cosgrave
5 x Online Program with modules based on the 5 pillars with 20+ short training videos created & delivered by Dr Cath Cosgrave. Including a course guide & reflection workbook– Valued at $4,500
5 x 2hr Webinars each webinar covers one of the five pillars of the Attract Connect Stay Framework, offering practical strategies and insights to help you attract, recruit, and retain top talent in your rural community. Including interactive discussions, exercises, and case studies to apply directly to your organisation- Valued at $4,000
The Benefits
Learn how to create impactful recruitment campaigns – 75% of job seekers are more likely to apply if they can see an employer actively managing their employer brand.
Learn how to spot ‘good fit’ applicants – Lack of fit’ is associated with 20% of resignations of new staff within the first six months.
Master new staff onboarding for a seamless, smooth, and supported start – Having an excellent onboarding process can improve your retention rate of new staff by over 50%
Support new staff and their families to quickly settle and make local social connections – Our Community Connector Program significantly improves retention with 8 out of 10 new staff reporting within 6 months intention to stay for the medium to long term.
Develop person-centred support strategies for staff retention – 87% of millennials say they are looking for opportunities for professional development from their employer.
Create your personalised organisation roadmap for workforce transformation
Direct interactions with Dr. Cosgrave - Valued at $2,000
3 x 60 minute–Ask Me Anything Personal Strategy calls with Dr Cosgrave
First meeting: Focused on organisation strategy, covering Pillars 1, 2 & 3.
Second meeting: Concentrated on community engagement and retention strategies, covering Pillars 4 & 5.
Third meeting: Scheduled in the final weeks to develop an effective Workforce Strengthening Implementation Plan.
Before each 60-minute strategy session, you’ll receive a form to complete and return, its purpose is to help you (and any other members of your organisation enrolled in the program) to focus on your organisation’s specific workforce challenges or goals. This ensures your time together with Dr Cosgrave is as effective as possible, providing you with targeted advice that aligns with your strategic objectives. We’ll record the session and send you the recording afterward for your reference.
Personalised online guidance from Dr. Cosgrave – Get answers to your particular workforce shortage questions
Leverage Dr. Cosgrave’s expertise to develop tailored solutions
Access to a ready-to-use Launchpad Toolkit – Valued at $3,000
Access to online Launchpad toolkit templates, guidelines & checklists: Ready-to-use templates, guidelines, and checklists. Including the Ideal Candidate Profile template, Job Description template, Job Ad Guidelines, Recruitment Incentives Checklist, and more
Case studies and Video Resources from clients using the ToolKit
Online Group Support - Valued at $1,700
Exclusive membership to a closed online Facebook group over the four months
Discuss challenges and gain insights from the group that share your workforce problems and benefit from their perspectives and tailored workforce solutions
Once you apply, Dr. Cosgrave will personally review your application to ensure it's the perfect match for your business and current HR needs.
Hurry, spots are limited – and you don’t want to miss out!
Work at Your Own Pace
Additionally, you’ll have access to a closed Facebook group where you can connect with other participants, share insights, ask questions, and receive ongoing support from Dr Cosgrave throughout the program. This community space is an excellent resource for networking and collaborative learning.
You’ll Also Receive Over $1,000 Worth of Bonuses!
BONUS
Post program check-in for your Organisation with Dr. Cosgrave - Value $1,000
Post Program 1hr Check-in with Dr. Cosgrave: As part of our commitment to your success, we’re offering a Check-In Meeting three months after the program ends. This session will help you address any implementation challenges you’ve encountered and refine your strategies to ensure long-term success. It’s an opportunity to revisit key concepts and get personalised support as you continue to apply the Attract Connect Stay Framework within your organisation.
Enjoy Total Confidence…
…With Our "No Worries" Guarantee!
Imagine Getting Results Like These From The Program...
I would highly recommend this program to other organisations
Thanks to Cath I now have a clearer understanding of methods to utilise in order to attract and recruit new staff. I would highly recommend this program to other organisations as I believe it could truly transform their recruitment process and enable them to hire the right staff.
COURTNEY SLITS
MARKETING & COMMUNICATIONS SPECIALIST, DUNDALOO (DISABILITY SUPORT SERVICE), MANNING & GREAT LAKES AREA
helped me think about how recruitment has changed
Cath really helped me think about how recruitment has changed and how it is an employees market now. We need to recruit differently to how things were done in the past. But we also need to recruit specifically who we are looking for. The program also identified areas in our (organisation’s) onboarding and general processes that we need to address to make recruitment and retainment viable.
ALLIED HEALTH LEAD
DISABILITY SUPPORT SERVICE OPERATING IN RURAL NSW
Thank you Cath!
The Attract, Stay, Connect program helped us to take a deeper look at our recruitment and induction processes. This identified some areas that we need to put further work into in order to support our org in having more effective outcomes in recruiting and retaining staff. Thank you Cath!
SALLY GIBSON
MANAGER EARLY CONNECTIONS - MANNING AND GREAT LAKES
A Couple More Question to Ask Yourself…
How Much Is My Service Losing By Not Transforming Our Workforce?
How many clients am I turning away or not serving properly due to understaffing?
How often do I struggle with finding suitable candidates, leading to repeated job advertisements?
How much is the low staff count affecting my current employees’ job satisfaction and causing them to leave?
When you crunch the numbers, these factors can add up to TENS of THOUSANDS of dollars per recruitment, and HUNDREDS of THOUSANDS in annual costs!
Who Benefits From the Attract Connect Stay Launchpad Program?
Get to Know Cath Cosgrave
Support, Solutions, and Supercharging Rural and Regional Communities
I have a passion for crafting customised employment solutions that yield positive impacts for businesses in rural areas. With my background in social science, my main goal has been to enhance and advance rural health services. I’m proud to say that my evidence-based Attract Connect Stay Framework has earned worldwide recognition for both its ease of implementation and its effectiveness.
Through my consultancy business, I offer group programs and coaching that empowers rural organisations to come up with effective workforce solutions. What truly drives me is narrowing the access gaps in rural areas and fostering robust, close-knit communities. I’m wholeheartedly dedicated to making rural areas truly delightful places to both live and work in.
Featured in the Media
Businesses Who Have Benefitted
Next Program starts 1st Oct 2024 – apply now to secure your place – limited places!
Enrol in the Attract Connect Stay Launchpad Program, done together with Dr Cath Cosgrave Today and Unlock Over $16,200 in VALUE!
EARLY BIRD SPECIAL - SAVE $100 when you apply before the 23rd Sep 2024
Enrol in the Program Today
Attract Connect Stay Launchpad Program
Done together with Dr Cath Cosgrave
5 modules Online Program based on the 5 ACS pillars
(Value: $4,500)
5 x 2hr Webinars diving deep on each of the 5 ACS pillars
(Value: $4,000)
3 x 60 minute–Ask Me Anything Personal Strategy calls with Dr Cosgrave
(Value: $2,000)
Access to online Launchpad toolkit templates, guidelines & checklists
(Value: $3,000)
Online Group Support
(Value: $1,700)
Exclusive Bonus
Post Program 1hr Check-in with Dr. Cosgrave
(Value: $1,000)
Individual
1 Payment Option
1 Payment of
$1,295 inc GST
EARLY BIRD SPECIAL $1,195 - SAVE $100
When you apply before the
23rd Sep 2024
Organisational
2 persons from same organisation
50% of full price ($650) for second enrolment
1 Payment of
$1,945 inc GST
When you apply before the
23rd Sep 2024
EARLY BIRD SPECIAL $1,795 - SAVE $150
FAQs
Your Questions – Answered
Yes! The program is spread over several months, with each of the five webinar sessions lasting 2 hours.
You’ll have plenty of time between sessions to apply what you’ve learned and drawing on the online program and toolkit materials to help you and without feeling overwhelmed.
PLUS We offer you ONE YEAR’S ACCESS to all the materials, which means
You can access the content anytime to review modules, re-watch videos and access resource links
The Attract Connect Stay Launchpad Program starts on 1st October 2024 and endS on 12th March 2025 after the final Webinar session. For this program there will be a break in Dec 24 and Jan 25. Webinar sessions are mostly held on the 2nd Wednesday of each month.
- Session 1: Wednesday, 9th October 2024 | 1:00 PM – 3:00 PM AEST
Focus: Pillar 1 – Attract - Session 2: Wednesday, 13th November 2024 | 1:00 PM – 3:00 PM AEST
Focus: Pillar 2 – Recruit - Session 3: Wednesday, 27th November 2024 | 1:00 PM – 3:00 PM AEST
Focus: Pillar 3 – Settle & Connect (Organisation) - Session 4: Wednesday, 12th February 2025 | 1:00 PM – 3:00 PM AEST
Focus: “Reconnect & Review” + Pillar 4 – Settle & Connect (Community) - Final Session: Wednesday, 12th March 2025 | 1:00 PM – 3:00 PM AEST
Focus: Pillar 5 – Stay + Final Review, Wrap-Up, and Implementation Planning.
This is a close-knit group of representatives from rural businesses who are actively involved in the recruitment of staff and struggling to recruit and retain skilled workers.
The program is designed for people working in rural businesses who are responsible for recruiting and managing staff and experiencing problems attracting and retaining skilled workers. Participants will undertake a hands-on, supported program to implement Dr Cosgrave’s evidenced based, person-centred, place-based rural workforce strengthening strategy. Dr. Cosgrave will review your application and if required personally consult with you to determine if the program aligns with your organisation /business and your particular workforce challenges.
The bulk of the program is self-paced. Watch, read and do the homework when it works for you.
In addition to the online program there are five webinar sessions and 3 x 1hr Ask Me Anything Calls with Dr Cosgrave which will be scheduled with you during the program. And if you can’t make a Webinar live you won’t be missing out; they’re all recorded and available to watch at your convenience.
Dr Cosgrave will consult with you during the program to schedule the 3 calls at a convenient time for you or your team. Recordings of these sessions and summary notes will be sent after each session.
This is an important part of the program where through a closed Facebook Group you can connect online with others, share ideas, and receive ongoing support over the program from Dr Cosgrave and other participants.
All participants in week 1 will complete a confidentiality agreement. Any shared information is strictly confidential and meant for program use only. Unauthorised sharing is prohibited and will result in removal from the program and loss of hub access. Your privacy is paramount to us.
Too easy – email us at info@attractconnectstay.com.au
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